Retailers traditionally offer strong incentives to drive shoppers to bricks-and-mortar stores on the day after Thanksgiving, Black Friday, generally regarded as the beginning of the holiday shopping season. In recent years, those incentives have extended to retailers’ e-commerce sites and shoppers have responded. This year, Fry clients’ sites saw revenue increase 148 percent over 2009 Black Friday sales. In comparison, comScore reported that the retail industry saw a nine-percent increase compared to Black Friday 2009.
Cyber Monday, the Monday after Thanksgiving (November 29), is known for the holiday shopping deals retailers offer on their websites and is traditionally one of the busiest online shopping days of the year. Fry clients reported online sales were up 72 percent on Cyber Monday compared to last year’s results. In comparison, Coremetrics reported industry sales were up 19.4 percent over last year.
"Over the five-day Thanksgiving holiday weekend, revenue for our clients was up 86 percent over last year. Our employees, in conjunction with tremendous effort by our clients’ staff, worked very hard to make these results possible and we are proud to be part of that effort," said Rudy Pataro, President of Fry. "We are extremely excited for our clients’ success and are looking forward to their continued success during the remainder of the holiday shopping season."