Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and a leading eCommerce solutions provider, announced today that Kirkland’s, a leading specialty retailer of home décor, has launched its newly designed website on Fry’s Open Commerce Platform™.
The new site marks Kirkland’s first foray into eCommerce since 2006, when a previous site was taken offline. Since the site launch in November 2010, www.kirklands.com is steadily growing its sales due to the best-practice user experience and the marketing and customer service capabilities that Fry’s Open Commerce Platform™ (OCP) offers. Fry offered a new front-end creative design and back-end integration with multiple third-party software providers for email management, address validation, credit card authorization, and gift card capabilities. Fry is also hosting and supporting the site with managed services which provided perfect uptime during last year’s holiday season.
"We are extremely pleased with the performance of www.kirklands.com," said Mark Krebs, Vice President of Marketing at Kirkland’s. "Sales online are outpacing our best brick-and-mortar stores. Additionally, Fry’s OCP platform is providing us with the ability to increase our product selection for our customers, which we expect will have a significant positive impact on customer satisfaction and online revenue."
Web orders are managed via the order management system that is built into the Fry platform. Features on the front-end include robust My Account functionality that offers the ability for a customer to save a "preferred store" to facilitate loyalty and in-store pickup on select merchandise.
"Fry is proud to have been selected to bring Kirkland’s back to eCommerce," said Rudy Pataro, President of Fry. "The flexibility and robust feature set of Fry’s Open Commerce Platform is contributing to the early success of Kirkland’s website because it offers the customer a seamless shopping experience and the retailer robust content management features. We are confident that the site will continue to be a strong and growing revenue generator for Kirkland’s and we look forward to a long partnership with them."
Kirkland’s is a leading specialty retailer of home décor in the United States, operating approximately 296 stores in 30 states. Kirkland’s was co-founded in 1966 by our current Chairman Emeritus, Carl Kirkland. We opened our first store in Jackson, Tennessee and have grown steadily thereafter.
Our stores present a broad selection of distinctive merchandise, including framed art, mirrors, candles, lamps, picture frames, accent rugs, garden accessories and artificial floral products. Our stores also offer an extensive assortment of holiday merchandise, as well as items carried throughout the year suitable for giving as gifts. We provide our customers an engaging shopping experience characterized by a diverse, ever-changing merchandise selection at surprisingly attractive prices. Our stores offer a unique combination of style and value that has led to our emergence as a leader in home décor and has enabled us to develop a strong customer loyalty.