The technologies we use constantly change.David Bivins
Our philosophy stays the same:
Make it relevant.
Director of Creative Strategy
The technologies we use constantly change.David Bivins
Our philosophy stays the same:
Make it relevant.
We have a process, and it works. While the activities and deliverables completed during a project vary and are based on the particular needs of your brand and your customers, our overall approach results in on-time, on-budget and on-brand work.
A high-level review of the site performed by Fry experts with commentary on design, user experience, and ecommerce best practices.
An expert analysis of a site using established usability and ecommerce heuristic criteria. Includes ?scorecard? deliverable and actionable recommendations.
Review and analysis of overall site traffic, and customer trends; Key Performance Indicator benchmarks, conversion or funnel analysis, and KPI goals post-redesign.
An exercise in benchmarking and identifying differentiators, weaknesses, and opportunities.
A cost- and time-effective way to gather information on current site visitors, their experiences, and their needs.
Customer observation and interviews during a web browsing session or in 1:1 discussion sessions.
Lab-based, remote, in-store; on the live site, prototypes, paper, etc. Any testing is good testing. Sessions are designed to meet budgets, timelines and testing goals.
Carefully planned discussion designed to obtain perceptions from customers in a defined area of interest.
Web-based card-sort methodology used to arrive at information architecture or product taxonomies for an online experience.
Exhaustive review and cataloging of current site content to determine what stays, what goes, what needs re-writing, and how content will governed going forward. Appropriate for any online experience redesign.
A high-level review and set of recommendations to address accessibility gaps using established web content accessibility guidelines criteria.
A set of data and insights based on indirect research that reflect the anticipated behavior of target visitors.
Realistic behavioral “snapshots” based on primary research of target users used to validate features, functionality, and other aspects of the site.
Actionable document that captures types of content within the experience, target audience, refresh schedule, archiving schedule, content ownership, and tone/voice direction.
Keyword research and ideation meant to inform content and metadata development and maintenance to ensure high organic ranking in search engines.
Short term and long term strategic recommendations for design and customer experience to achieve business goals and customer expectations. Can include anything from written direction, to mock ups, to prototypes.
True business requirements documentation with traceability and page-by-page feature and function descriptions. Used for IT reference and Quality Assurance scenarios.
In-depth, detailed documentation of the user interface, business rules, and state-based cases. Includes site maps, task flows, wireframesand written documentation. Useful for teams taking over and maintainingsystems post-launch.
Clickable, interactive wireframes of either low-fidelity or high fidelity, typically without any branding or creative design incorporated. Meant to demonstrate interaction design, user flow, task flows, and use-case scenarios. Useful in usability testing and all forms of user research.
Activities, exercises and deliverables resulting in logo design, taglines, brand standards and online brand positioning.
Design Comps bring the user experience, interaction, branding and creative design into harmony. They depict the layout and graphical treatment of pages or states of an online experience as a visitor will see it. They also convey the general creative direction of the overall site to ensure adherence and consistency in the brand and experiential goals of the experience.
Tactical document of the user interface to ensure consistency during management and maintenance. Includes specifications for page templates, typography standards, product image styles, image specs, page layout specs, and anything a business user needs to keep up the brand online.
Content written for expressly for the customer in their context and based on their device.
Original photography, concepting, and direction.
Original videography, concepting, script development, and direction.
Touchups, corrections, and compression for a speedier experience.
HTML, CSS and Javascript development that works across devices and platforms.
Cross-browser and cross-platform testing and remediation to ensure good experience for customers.
Prior to launch, a final user experience and customer experience audit to ensure best practices, smooth transaction flows and ongoing loyalty.
Prior to launch, a final creative and brand review to ensure quality of imagery, content, and brand standards adherence.
Based on KPI benchmarks established during Discovery & Analysis, post-launch review of KPI trends and recommendations to address any issues seen through the data analysis.
Lab-based, remote, in-store; on the live site, prototypes, paper, etc. Any testing is good testing. Sessions are designed to meet budgets, timelines and testing goals.