Under six generations of leadership of the Bishop Family, Pendleton Woolen Mills has become an American heritage brand, synonymous with bold plaids and unique native prints, as well as high-quality clothing and accessories. During a platform review, they chose Fry as their current partner based on a creative synergy and our understanding of social commerce.
Pendleton needed more control over their eCommerce property and wanted to integrate the latest and greatest social interactions. Through working with the Pendleton team, Fry identified several other opportunities, including new ways to present content and make the site a destination for more than just shopping.
Fry brought the ease-of-use of MICROS-Retail’s Open Commerce Platform (OCP) and its toolkit that’s designed by user experience designers--not engineers. To further engage customers, products are presented in a eye-popping full-screen mode that brings out detail without requiring zooms which knock the clothing out of context. The experience is immersive and more akin to a store visit. Pendleton devotees can wander for hours in the Pendleton Threads blog, and look at the inspiration behind the brand’s iconic products and patterns.
On top of all this, layers of social interaction were built in, incorporating BazaarVoice ratings and reviews, the AddThis toolbar, and opportunities to share and "Like" products and content throughout the site. New Omniture integrations insure that recommended items, cross-sells and the like are highly targeted and appropriate for each customer.
Pendleton-USA.com continues to perform beyond expectations, with year-over-year growth in revenue, orders, and average order value. Even more exciting, double-digit growth has been seen in visits, page views, and unique visitors.