What is OCP?

When establishing or improving an eCommerce presence, most retailers face the "build vs. buy" decision. A custom-built solution guarantees features that fit your needs, but customization can take too long, cost too much, and is not always scalable. Off-the-shelf solutions can be more cost and time efficient, but the result is often limited features, a generic user experience, and difficult integration efforts.

OCP offers the best of both worlds.

A J2EE-compliant framework that can run on a number of application servers, OCP integrates with multiple systems and databases. Its robust feature set includes targeted merchandising and site management with workflow and scheduling that can be extended to meet your unique business needs. Built on Fry’s 15 years of eCommerce success, the OCP framework incorporates best-practice design. A custom site design ensures the overall experience captures your brand and speaks to your customers.