Open Commerce Platform

Site Management

Today, attracting and retaining customers requires more than just a pretty interface. Customers want a current and personalized experience. OCP's site management tools ensure that business users can easily keep the product catalog current, efficiently capitalize on merchandising opportunities, create personalized experiences for customers, and manage orders.

Site Manager's Key Benefits:

  • User-friendly, drag and drop interface allows non-technical business users to manage the site and create new experiences.
  • Flexible product management allows for both manual and automatic product and merchandising updates.
  • Continuous analytical processing evaluates customer actions and delivers appropriate merchandise, content, and promotions.
  • Segment customers dynamically based on a broad, extensible set of events and conditions.
  • Integration with data across your enterprise results in a true multi-channel experience.

Features

User Management
Roles-Based Security
Enforced Password Expiration and Rotation
Management of Users, Roles, and Groups
Activity Logging/Auditing Mechanism

Catalog Management
Catalogs and Categories
Products, SKUs, and Ensembles
Merchandising ? Cross-Sells and Up-Sells
SEO Meta Descriptions and Keywords

Experience Management
Dynamic Customer Segmentation
Delivery of Content, Promotions, and Email
Support for A/B Testing
User-Friendly Drag-and-Drop Interface

Search Administration
Index Management
Thesaurus Entries
Search Redirects

Reporting
Customer-Targeting Insight
Orders and Electronic Gift Certificates
Erroneous Catalog Data
Site Activity and Audit Records

Content Management
Schedule, Preview, and Approve Page Content
Variety of Content Types and Formats
Site Preview ? Past, Present, and Future
Vanity URL Administration

Customer Service
Customer Management
Order Entry, Search, and Edit
Vendor Portal ? Orders and Returns
Store Locator Information

System Tools
Job Monitor and Cache Statistics
Performance Profiling Engine
Import/Export and Promotion Code