Open Commerce Platform

Site Management

Today, attracting and retaining customers requires more than just a pretty interface. Customers want a current and personalized experience. OCP’s site management tools ensure that business users can easily keep the product catalog current, efficiently capitalize on merchandising opportunities, create personalized experiences for customers, and manage orders.

Site Manager’s Key Benefits:

  • User-friendly, drag and drop interface allows non-technical business users to manage the site and create new experiences.
  • Flexible product management allows for both manual and automatic product and merchandising updates.
  • Continuous analytical processing evaluates customer actions and delivers appropriate merchandise, content, and promotions.
  • Segment customers dynamically based on a broad, extensible set of events and conditions.
  • Integration with data across your enterprise results in a true multi-channel experience.

Features

User Management

  • Roles-Based Security
  • Enforced Password Expiration and Rotation
  • Management of Users, Roles, and Groups
  • Activity Logging/Auditing Mechanism

Catalog Management

  • Catalogs and Categories
  • Products, SKUs, and Ensembles
  • Merchandising – Cross-Sells and Up-Sells
  • SEO Meta Descriptions and Keywords

Experience Management

  • Dynamic Customer Segmentation
  • Delivery of Content, Promotions, and Email
  • Support for A/B Testing
  • User-Friendly Drag-and-Drop Interface
  • Flexible index management

Search Administration

  • Index Management
  • Thesaurus Entries
  • Search Redirects

Reporting

  • Customer-Targeting Insight
  • Orders and Electronic Gift Certificates
  • Erroneous Catalog Data
  • Site Activity and Audit Records

Content Management

  • Schedule, Preview, and Approve Page Content
  • Variety of Content Types and Formats
  • Site Preview – Past, Present, and Future
  • Vanity URL Administration

Customer Service

  • Customer Management
  • Order Entry, Search, and Edit
  • Vendor Portal – Orders and Returns
  • Store Locator Information

System Tools

  • Job Monitor and Cache Statistics
  • Performance Profiling Engine
  • Reporting tool integration