The technologies we use constantly change. Our philosophy stays the same:David Bivins
Make it relevant.
Director of Creative Strategy
We have a process, and it works. While the activities and deliverables completed during
a project vary and are based on the particular needs of your brand and your customers,
our overall approach results in on-time, on-budget and on-brand work.
Discovery
Analysis & Strategy
UX Design
Creative Design
Development & Testing
Go Live & Monitoring
Strategic Site Audit
A high-level review of the site performed by Fry experts with commentary on design, user experience, and ecommerce best practices.
Heuristic Evaluation
An expert analysis of a site using established usability and ecommerce heuristic criteria. Includes ?scorecard? deliverable and actionable recommendations.
Site Analytics
Review and analysis of overall site traffic, and customer trends; Key Performance Indicator benchmarks, conversion or funnel analysis, and KPI goals post-redesign.
Competitive Analysis
An exercise in benchmarking and identifying differentiators, weaknesses, and opportunities.
User Survey
A cost- and time-effective way to gather information on current site visitors, their experiences, and their needs.
Contextual Inquiry and Cognitive Walk-Throughs
Customer observation and interviews during a web browsing session or in 1:1 discussion sessions.
Usability Testing
Lab-based, remote, in-store; on the live site, prototypes, paper, etc. Any testing is good testing. Sessions are designed to meet budgets, timelines and testing goals.
Focus Groups
Carefully planned discussion designed to obtain perceptions from customers in a defined area of interest.
Taxonomy Research
Web-based card-sort methodology used to arrive at information architecture or product taxonomies for an online experience.
Content Audit & Inventory
Exhaustive review and cataloging of current site content to determine what stays, what goes, what needs re-writing, and how content will governed going forward. Appropriate for any online experience redesign.
Accessibility Audit
A high-level review and set of recommendations to address accessibility gaps using established web content accessibility guidelines criteria.
Customer Profiles (Assumptive Personas)
A set of data and insights based on indirect research that reflect the anticipated behavior of target visitors.
Personas
Realistic behavioral “snapshots” based on primary research of target users used to validate features, functionality, and other aspects of the site.
Content Strategy
Actionable document that captures types of content within the experience, target audience, refresh schedule, archiving schedule, content ownership, and tone/voice direction.
Search Engine Optimization
Keyword research and ideation meant to inform content and metadata development and maintenance to ensure high organic ranking in search engines.
Strategic Design Recommendations
Short term and long term strategic recommendations for design and customer experience to achieve business goals and customer expectations. Can include anything from written direction, to mock ups, to prototypes.
Business Requirements
True business requirements documentation with traceability and page-by-page feature and function descriptions. Used for IT reference and Quality Assurance scenarios.
User Interface Specification
In-depth, detailed documentation of the user interface, business rules, and state-based cases. Includes site maps, task flows, wireframes and written documentation. Useful for teams taking over and maintaining systems post-launch.
Prototypes
Clickable, interactive wireframes of either low-fidelity or high fidelity, typically without any branding or creative design incorporated. Meant to demonstrate interaction design, user flow, task flows, and use-case scenarios. Useful in usability testing and all forms of user research.
Brand Development
Activities, exercises and deliverables resulting in logo design, taglines, brand standards and online brand positioning.
Creative Compositions
Design Comps bring the user experience, interaction, branding and creative design into harmony. They depict the layout and graphical treatment of pages or states of an online experience as a visitor will see it. They also convey the general creative direction of the overall site to ensure adherence and consistency in the brand and experiential goals of the experience.
Style Guides
Tactical document of the user interface to ensure consistency during management and maintenance. Includes specifications for page templates, typography standards, product image styles, image specs, page layout specs, and anything a business user needs to keep up the brand online.
Copywriting
Content written for expressly for the customer in their context and based on their device.
Photography
Original photography, concepting, and direction.
Video
Original videography, concepting, script development, and direction.
Asset Production and Optimization
Touchups, corrections, and compression for a speedier experience.
Interaction Development
HTML, CSS and Javascript development that works across devices and platforms.
Quality Assurance
Cross-browser and cross-platform testing and remediation to ensure good experience for customers.
UX/CX Audit
Prior to launch, a final user experience and customer experience audit to ensure best practices, smooth transaction flows and ongoing loyalty.
Brand & Creative Audit
Prior to launch, a final creative and brand review to ensure quality of imagery, content, and brand standards adherence.
Post-Launch Analytics
Based on KPI benchmarks established during Discovery & Analysis, post-launch review of KPI trends and recommendations to address any issues seen through the data analysis.
Usability Testing
Lab-based, remote, in-store; on the live site, prototypes, paper, etc. Any testing is good testing. Sessions are designed to meet budgets, timelines and testing goals.