User Experience
Understanding users. Designing for transaction. Testing for success.
User Experience
Case Studies
Wet Seal
Community Content Is In Fashion Case Study
Eddie Bauer
A Classic Goes 2.0 Case Study
Lumber Liquidators
Building Success With Interactive Tools Case Study
P.C. Richard
In Store Pick Up, Online Success Case Study
The experience a site provides to users is the most critical element of its success. A site must be much more than "easy to use". It must speak to the audience on a gut level. It must meet the needs and expectations of all types of visitors. And ultimately, it must "make things happen."
Fry designs sites that meet the needs of audiences without diluting the brand or sacrificing overall business goals. We see user experience as way more than ease-of-use. We see it as the means to the successful end; user acquisition, conversion, and loyalty. To that end, our user experience process often includes customer research, field research and usability testing to make sure we really can please all of the people all of the time.
Offerings
Research Activities and Methodologies
- Benchmarking
- Competitive Analysis
- Site Audits
- Customer Interviews and Surveys
- Heuristic Evaluations
- Persona Creation
- Card Sorting
- Cognitive Walk-Throughs
- Focus Groups
User-Centered Information and Interface Design
- Taxonomy Development
- Content Inventory
- Content Strategy
- Business Requirements
- Task Flows
- Functional Requirements
- Wire Frames
- Widget Design
- Mobile Application Design
Usability Testing and Analysis
- Expert Heuristic Evaluation
- Formal Usability Testing
- Guerrilla Usability Testing
- Prototype Testing