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Analyst Insights

 
Hosted eCommerce: An Interim Solution
November 17, 2007

Fry is included in this report on a list of providers considered "highly skilled at helping strong brands augment retail operations with new tools, talent, and processes to develop online revenue."

 
 
How Proprietary Technologies Differentiate Interactive Marketing Agencies
August 14, 2007
(Forrester client access required to review document, or contact Fry for more information.)

Fry's J2EE-compliant e-commerce framework, Open Commerce PlatformTM, is included in this report as a proprietary platform that supports "a breadth of eCommerce activities."

 
 
The Forrester WaveTM: Interactive Marketing Agencies, Web Design Capabilities, Q2 2007 (PDF)
April 11, 2007

In the latest Forrester Wave for Web Design Capabilities, Fry was described as having a "depth of experience with transactional Web sites" by the research firm, which noted "Fry specializes in helping clients sell online, far more so than any other agency in our rankings."

 
 
Best Practices in Multichannel Retailing
December 18, 2006
(Forrester client access required to review document, or contact Fry for more information.)

Fry subject matter experts and client Ann Taylor contributed to this report which outlines what retailers must do to maximize the multichannel experience for their customers.

 
 
Online Commerce Platforms
December 6, 2006

In this new report on online commerce platforms from Jupiter Research, Fry is ranked at the top of the list of seven solutions providers.

 
 
Where To Find Help For Web Design Projects
December 6, 2006
(Forrester client access required to review document, or contact Fry for more information.)

Demand for Web design work is surging, but a shortage of experienced talent means that top firms are getting choosy about the projects they bid on. Fortunately, Web execs have more agency options than they may realize. Subject matter experts from Fry and its client Swiss Colony contributed to this report which offers suggestions for a successful Web design firm search.

 
 
How To Master Online Merchandising
April 7, 2006
(Forrester client access required to review document, or contact Fry for more information.)

Fry subject matter experts contributed to this report in which Forrester developed a three-step methodology to self-assess a site and create a merchandising road map.

 
 
Culture And Process Drive Better Customer Experiences
March 31, 2006
(Forrester client access required to review document, or contact Fry for more information.)

Fry and some of its clients contributed to this report which stresses the importance of building a shared understanding of how to think about customer experience and putting the process and skills in place to make improvements.

 
 
Making Sense Of Hosted Commerce Platforms (PDF)
March 17, 2006

"Fry uses the OCP as a foundation to build highly customized sites with state-of-the-art front-end design enabled by its strong Web design agency heritage. This fusion between build and buy along with Fry's design experience makes it a good fit for brand-focused manufacturers and retailers looking to provide a superior online experience."

 
 
The ROI of Web Redesigns Made Simple
March 17, 2006
(Forrester client access required to review document, or contact Fry for more information.)

Fry and some of its clients contributed to this report which stresses the importance of measuring the results of Web site redesigns.

 
 
The Forrester WaveTM - Web Design Agencies, Q3 2005 (PDF)
October 6, 2005

In its annual Web site design report, Forrester Research ranks Fry top in client satisfaction and user experience. "These qualifications make Fry a 'must have' on the shortlist of all retailers and transaction-focused manufacturers."

 
 
Best and Worst of Site Design 2005
March 11, 2005
(Forrester client access required to review document, or contact Fry for more information.)

Fry client Kmart.com is ranked top site in "Best and Worst of Site Design 2005." The report evaluated the customer experience of 20 major Web sites, five each in the automotive, media, travel, and retail industries. Forrester analysts measured site value, navigation, presentation, and trust to complete the analysis. Kmart led all sites overall and was the only one to earn a passing grade.

 
 
Commerce Server Interest Grows - Again
The Commerce Platforms Market: 2004 To 2008
January 10, 2005
(Forrester client access required to review document, or contact Fry for more information.)

This Forrester Research overview of commerce platforms mentions Fry as a player in the outsourced offerings category. It also offers recommendations for choosing a platform and forecasts growth of the industry through 2008.

 
 
A Buyer's Guide to Hosted eCommerce Solutions
January 10, 2005
(Forrester client access required to review document, or contact Fry for more information.)

In this Forrester report, Fry is recognized for developing a homegrown e-commerce engine and for the growing importance of its hosting business.

 



 
Commerce Without Compromise