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Markets

Retail. Manufacturing. Automotive. Finance. Our clients come from diverse worlds. No matter what the industry, they all have one thing in common - the desire to build enduring customer relationships. To facilitate operational efficiencies. To increase revenue.

Why do they turn to Fry? Because we go beyond the market and design for the end-user. Because we focus on business results, not fleeting trends. Because we have the technical muscle to make it all happen.

Fry has worked with hundreds of firms in a number of markets, including:

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Manufacturing Happy Customers Online -
Fry's Approach

 


Retail

Consumer Packaged Goods
Manufacturing
Automotive and Industrial
Financial Services


Membership Associations






 

Retail
There are several online shopping "just add hot water and serve" packages out there. But chances are, they won't speak to your specific business needs, consumer preferences, and technical requirements.

That's why major retailers choose Fry. We have over ten years of experience working with clients like Eddie Bauer, Brookstone, Godiva Chocolatier, Newport News, and Crate and Barrel. Our eCommerce sites have established us as an industry leader in the retail field. We leverage best practices in product merchandising, customer service, and cross-channel marketing that maximize ROI while delivering a compelling customer experience.

Consumer Packaged Goods
Go ahead and ask. Do you really need a site for pasta sauce? Salad dressing? Baking goods? We believe you do. The real question is, what can the site do for you and your consumers?

The answer is "everything." Fry's experience in the consumer packaged goods and services industry extends beyond building sites that simply show a logo and a product. Our sites engage users by providing useful interactive features (e.g., recipes, coupons, and online promotions) that keep people coming back for more. We've helped clients like Nestlé, Ragú, and Sara Lee drive offline sales, build online relationships, realize increased internal efficiencies, and ensure more effective inventory and supplier management, while maintaining a high commitment to customer expectations.

Manufacturing
 
Chicago Sun-Times

Manufacturers Becoming More Web-savvy

 
Fry helps manufacturers create sites that establish a dialogue with their consumers. What do the consumers want to hear? They want rich product information, post-purchase support, promotion updates, and help purchasing. What do manufacturers want to talk about? They want to build their brands, learn about customer needs and preferences, increase loyalty, and support retailers. In other words, they want the same thing. To talk to each other.

That's where we come in. Fry's manufacturing sites support every phase of customer acquisition, and integrate seamlessly with offline support and transactions. For those considering a direct-to-consumer channel, Fry leverages its retail expertise to help manufacturers sell direct. We've helped clients like Whirlpool, Waterford, Maidenform, and Graco connect with their consumers and drive sales, offline and online.

So let's talk. Your consumers are waiting.

Automotive and Industrial
While each automotive and industrial company has unique products and customers, they share common Web services needs. Whether it's building a Volkswagen Beetle or producing chemical solvents, improving core business processes is critical to staying competitive.

Through our work in the automotive and industrial space, we've helped clients like Audi of America, General Motors OnStar, and Dow Chemical cut costs, connect suppliers with manufacturers, and leverage best-of-breed technologies to increase global market position and drive shareholder value.

Financial Services
According to Forrester Research, one in three US online consumers will check balances or make a transfer online.* Fry's knowledge of transactions and user-based design principles provide the functionality, integration and ease of use that drive adoption of Web-based banking services. We can provide the tools your customers need to to manage their finances more effectively.

Our work in this sector is informed by over ten years experience with transaction processing. This means Fry can provide the security, accuracy, reliability, and usability customers crave while offering enterprise-wide solutions that meet ever-increasing business demands.

Membership Associations
What makes people want to enroll in a service? Join a club? The knowledge that they will get something worth their time. Something that will make their lives easier. Better.

Successful membership associations do more than send out personalized emails. They provide valuable information, services, and resources that build relationships. Fry has worked with leading name clients like General Motors OnStar and AAA to do just that. Whether it's complex user data integration, in-depth profile management, or planning for future subscription-based business channels, Fry handles the entire process from start to finish.



*Forrester Research, Inc. -- "How Consumers Mix Bank Channels" © June 2002

 
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