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Lowepro

Platform Selection In The Bag

CHALLENGE

Lowepro has been designing, producing, and distributing innovative, protective, durable and stylish bags for photographers – from professionals to weekend enthusiasts – since 1967. They distribute their products in more than 100 countries and regions around the world.

When Lowepro approached Fry, they wanted to cost effectively redesign their web site and implement an e-commerce solution that would allow consumers to view and purchase from their entire line of products, provide a test bed for new products and categories, and establish a foundation for e-commerce growth to other distributors.

SOLUTION

Fry Consulting Services provided an extensive set of resources that included full project management, facilitation of vendor selection for a web developer and integration partner, and the development and implementation of e-commerce business policies and procedures. Fry developed the marketing strategy and assisted in the design and layout of the new web site. Fry assisted with product data preparation and loading and data mapping services for integration into the existing ERP. Full QA management of the web site and ERP integration was provided, along with database administration and training services. Fry also provided post-launch support for supply chain management and reporting metrics.

RESULTS

As a result of this project, the new web site design was implemented in January ’08. E-commerce functionality followed in February of the same year. The project was completed on time and on budget and laid the groundwork for creation of multiple web sites around the world for other Lowepro distributors.

Services Rendered:

  1. Business Consulting

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