Multichannel Merchant

May 1, 2009

Think customer reviews aren't important to e-commerce sites? Think again. Even if your site is using all of the traditional e-commerce tools — prominent and accessible refinement controls, guided navigation, easy-to-use comparison charts, and so on — customers may still need help choosing. And most have come to rely on input from other shoppers via reviews.

Read this article by Fry lead engineer, Randy Yarger.

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